Recommended rate range · USD
$—
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Base rate
—
Multipliers
—
Add-ons
—
Platform and audience
Platform
Instagram
YouTube
TikTok
X / Twitter
Podcast
Blog
3.0%
Content deliverables
Content type
Feed post
Story (×3)
Reel / short
Dedicated video
Integration (60s)
Carousel
Tweet / thread
Live stream
2
14
Add-ons and rights
Usage rights
Brand can reuse content
Exclusivity
Competitor lockout
Paid amplification
Run as paid ads
Rush delivery
Under 5 days
Whitelisting
Brand runs from your handle
Long-term deal
3+ month commitment
Negotiation tips
Always anchor high
Start 20–30% above your minimum. Brands expect negotiation, so give yourself room to move.
Share your media kit
Include demographics, average reach, and past campaign results to justify your rate professionally.
Define usage rights clearly
Unlimited perpetual usage can double your rate. Specify duration, platform, and territory.