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Terms & Conditions · Pyyrah+
Terms & Conditions

Terms & Conditions

Effective date: 2 June 2026 · Version: 2.0 · Operated by Pyyrah Limited (trading as Pyyrah+)

Section 1

About these terms

These Terms & Conditions govern your use of the Pyyrah+ product, course, platform, and supporting materials after purchase. They apply alongside our Terms of Sale (which govern the purchase transaction), our Refund Policy, our Privacy Policy, and our Cookie Policy.

Pyyrah+ is operated by Pyyrah Limited, registered in England and Wales (company number 12176473), with its registered office at 27 Old Gloucester Street, London WC1N 3AX. In these Terms, "we", "us", and "Pyyrah+" refer to Pyyrah Limited; "you" refers to the user. For questions about these Terms, contact legal@pyyrahplus.com.

Section 2

Who can use Pyyrah+

Pyyrah+ is sold to individuals aged 18 or over. By completing checkout, you confirm you are at least 18 years old and have the legal capacity to enter into this contract.

Pyyrah+ may be purchased by, or for the use of, an individual creator, sole trader, or limited company. Access is per individual user; group-licence and team-access arrangements require a separate written agreement with us.

Section 3

Your licence to use Pyyrah+

Section 3.1 What you receive

On purchase you receive a non-exclusive, non-transferable, perpetual licence to access and use Pyyrah+ for personal or own-business use. "Own-business use" means applying the method, templates, AI prompts, and platform to your own creator account, sole-trader practice, or limited company's marketing. It does not extend to resale, reseller training, agency-style use on behalf of multiple paying clients, or commercial redistribution of any part of the product.

Section 3.2 What the licence does not include

The licence does not give you the right to share access credentials, distribute the templates or AI prompts outside your own creator practice, train your own course or product using the Pyyrah+ materials, or remove proprietary notices or branding.

Section 4

What you can and cannot do with the content

Section 4.1 Permitted use

You can: complete the course, download and use the seven core templates within your own creator practice, run the 24-Prompt AI Vault against any LLM you have access to, apply the DBC Method to as many of your own accounts as you operate, and adapt the templates for your specific niche.

Section 4.2 Restricted use

The licence is for personal or own-business use, not for resale, reseller training, or commercial redistribution. You cannot: resell or sublicense Pyyrah+ or any part of it; train another course or product using the Pyyrah+ method, templates, or proprietary frameworks; share access credentials with anyone outside your immediate working practice; distribute the templates as your own; or operate Pyyrah+ as a service on behalf of paying agency clients without a separate agency-licence agreement.

If you operate an agency or work with several paying clients and want to use Pyyrah+ across those engagements, contact partnerships@pyyrahplus.com for an agency-licence arrangement.

Section 5

Access, updates, and lifetime of the product

Section 5.1 Platform infrastructure

The course is hosted via Shopify; the Pyyrah+ research platform is delivered via our own infrastructure at app.pyyrahplus.com. Access is via login credentials issued to your purchasing email.

Section 5.2 Lifetime of the product

Plain English

Pyyrah+ is provided on a lifetime-of-product basis. One-time purchase, no subscription, no renewals. "Lifetime" means the lifetime of the product itself - Pyyrah Limited is committed to maintaining and updating Pyyrah+ for as long as we operate. We will provide reasonable advance notice if we ever intend to retire or substantively alter a product, and where applicable we will offer reasonable migration or compensation arrangements as required by law.

Section 5.3 Updates

All updates to the course, templates, AI Vault, and platform are included in your purchase at no additional cost. We don't sell version upgrades. You receive what we ship for the lifetime of the product.

Section 5.4 Maintenance and temporary unavailability

From time to time we may temporarily suspend access for maintenance, security work, or platform improvements. We aim to schedule this outside peak hours and give advance notice where possible. Brief outages do not affect your lifetime-access entitlement.

Section 6

Conduct rules

By using Pyyrah+, you agree not to:

  • Use the platform to harass, defame, or harm other users or Pyyrah Limited staff
  • Attempt to gain unauthorised access to other users' accounts, our infrastructure, or restricted areas of the product
  • Use the platform to generate or distribute content that infringes anyone's intellectual property, privacy, or publicity rights
  • Use Pyyrah+ in connection with content that promotes hate, violence, discrimination, or illegal activity
  • Scrape, mass-download, or programmatically extract our content for purposes outside ordinary product use
  • Misrepresent yourself or impersonate another person at signup or in any communication with us

Breach of these conduct rules may result in suspension or termination of access under Section 11.

Section 7

Intellectual property

Section 7.1 Our IP

The DBC Method, the 24-Prompt AI Vault, the seven templates, the Viral Content Analyser methodology, the Hook Scoring Checklist, the Retention Arc structure, the Pyyrah+ branding and trademarks, and all related course content are the intellectual property of Pyyrah Limited or our licensors. The licence in Section 3 gives you a right to use this material; it does not transfer ownership.

Section 7.2 Your IP

Content you create using Pyyrah+ (your posts, your scripts, your audience growth) is entirely yours. We claim no ownership of your creative output, no usage rights over your accounts, and no equity in any business you build using the method.

Section 7.3 Permitted attribution

You may describe Pyyrah+ in your own marketing or social-media content, link to pyyrahplus.com, and use our publicly available brand assets (see /press/) for editorial purposes. You may not use our trademarks to imply partnership, endorsement, or affiliation that doesn't exist.

Section 8

No professional advice / earnings disclaimer

Pyyrah+ teaches a method for growing on Instagram. It is not personalised business, financial, legal, medical, or tax advice. We do not guarantee any specific level of audience growth, view count, follower count, engagement, or revenue from applying the method. Outcomes depend on the customer's effort, niche, audience, platform algorithm, and many factors outside our control.

Case studies and testimonials on the website describe results experienced by specific individuals and are not promises of typical or guaranteed results. Your results will differ. We strongly encourage realistic expectations: most creators who apply the method consistently see meaningful improvement within 60–180 days; some see faster results, some slower, and some see results in dimensions other than view count (e.g. better-qualified audience, higher DM-conversion, clearer positioning).

Section 9

Third-party platforms and integrations

Pyyrah+ helps you grow on Instagram, a platform operated by Meta Platforms Inc., over which we have no control. We do not promise that any specific Instagram feature, algorithm behaviour, account type, or distribution mechanism will continue to exist or behave consistently. Where Pyyrah+ recommends practices that depend on Instagram's policies, you remain responsible for ensuring your own compliance with those policies.

The course is hosted via Shopify and the payments are processed via Stripe. Use of those underlying platforms is also subject to their own terms.

Section 10

Your content and submissions

When you submit information to us (the DFY research questionnaire, screenshots of your account analytics, examples of your posts during voice calibration, support correspondence), you grant us a limited licence to use that material to deliver the service you've requested. We do not publish or share your submissions externally without your express permission. See our Privacy Policy for full data-handling details.

If you provide feedback or suggestions about Pyyrah+ (in support correspondence or otherwise), you grant us a non-exclusive perpetual licence to incorporate that feedback into the product without further compensation.

Section 11

Termination and suspension

Section 11.1 By you

You can stop using Pyyrah+ at any time. To request account deletion, email privacy@pyyrahplus.com. If you request a refund within the 14-day window, your access is revoked on refund.

Section 11.2 By us

We may suspend or terminate access in cases of: material breach of these Terms (sharing access, reselling content, conduct-rules violation), suspected fraud, chargeback abuse, or where required by law. In cases of suspected breach, we will normally give you written notice and an opportunity to remedy before terminating, except where the breach is severe or ongoing.

Section 11.3 Consequences of termination

On termination for breach, access is revoked and any pending DFY work ceases. We do not refund unless required by law (e.g. if the termination is wrongful, the Refund Policy and statutory rights apply).

Section 12

Liability

To the extent permitted by law, our maximum liability to you in connection with these Terms or your use of Pyyrah+ is the total amount you paid for Pyyrah+. We are not liable for indirect or consequential loss, lost profits, lost audience growth, business revenue projections, or speculative outcomes. Nothing in this clause limits liability for death, personal injury caused by our negligence, fraud, or any liability that cannot be excluded under UK consumer-protection law.

Section 13

Indemnity

You agree to indemnify Pyyrah Limited from any claim, damage, or expense arising from your breach of these Terms, your violation of the conduct rules in Section 6, your infringement of any third party's intellectual property or other rights, or any content you create or distribute that violates applicable law.

Section 14

General provisions

Governing law: these Terms are governed by the laws of England and Wales, with exclusive jurisdiction in the courts of England and Wales, subject to the same consumer-jurisdiction exception described in the Terms of Sale Section 14.

Severability: if any clause is held unenforceable, the remainder continues in effect.

Variation: we may update these Terms from time to time; the version that applies to you is the version in force when you next use the platform after the update is published. Material reductions in your rights take effect with at least 30 days' notice; improvements apply automatically.

Entire agreement: these Terms together with the Terms of Sale, Refund Policy, Privacy Policy, and Cookie Policy constitute the entire agreement between you and Pyyrah Limited.

No waiver: our failure to enforce any right does not waive it.

Section 15

Contact

For questions about these Terms & Conditions:

Legal: legal@pyyrahplus.com

Privacy / data: privacy@pyyrahplus.com

Billing / orders: billing@pyyrahplus.com

Postal: Pyyrah Limited, 27 Old Gloucester Street, London WC1N 3AX

Company number: 12176473, registered in England and Wales