Pyyrah+ · Strategy Setup

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Creator identity 10%

Step 1 of 10

Creator identity

Your account basics — used to anchor the outlier scraper and calibrate your strategy to your current stage.

Your Instagram account

Instagram handle *

The @ is optional · Verified against Instagram before generating

Current follower count *

Primary platform *

Instagram

TikTok

Both

How long posting consistently? *

Content category *

Step 2 of 10

Content pillars

Tap in priority order — the order you tap is how pillars are ranked in your calendar. Max 5.

Pillars — tap in priority order

Productivity

Systems, workflows, output

Mindset

Beliefs, reframes, identity

Habits

Daily systems, stacking

Focus

Deep work, attention

Results

Proof, transformations

Wellness

Energy, sleep, recovery

Finance

Money, income, investing

Relationships

Connection, communication

Conversion

Leads, DMs, sales

Education

Teaching, tutorials

Tap in priority order. Tap again to deselect. First tap = Pillar 1 in your calendar.

Specific topics — tick all that apply

What will your videos cover? *

Morning routines

Evening routines

Time blocking

Habit stacking

Deep work

Goal setting

Journaling

Overcoming procrastination

Identity and self-image

Sleep optimisation

Focus and attention

Personal finance

Mindset reframes

Discipline vs motivation

Burnout and recovery

Brain science

Step 3 of 10

Voice & tone

How you show up — used to calibrate every script and hook so it sounds like you, not generic AI.

Your voice

Tone style *

Direct

Conversational

Educational

Motivational

Humorous

Analytical

Raw / Unfiltered

Calm / Measured

Energy level on camera

Low energyHigh energy

Format preference

Talking to camera

Voiceover + B-roll

Text on screen

Mixed

Voice calibration sample

Paste one of your best captions or something you've actually said on camera *

Used to match your exact writing style. The more authentic, the better the output.

Step 4 of 10

Target audience

Who you're making content for — used to write hooks that speak directly to the viewer you want to attract.

Your ideal viewer

Age range

16–24

25–34

35–44

45+

All ages

Primary pain point your content addresses *

What transformation does your audience want?

Step 5 of 10

Primary goal

What you want Instagram to do for your business right now. This sets the pillar split in your calendar.

Main goal this month

Primary goal *

Grow followersMaximise reach, grow the account, build audience size

Generate leadsDrive DMs, sign-ups, and enquiries for your offer

Build authorityPosition yourself as the go-to expert in your niche

Sell product / serviceDirect conversion — drive sales from your content

Build communityDeepen engagement with your existing audience

Posts per week you can realistically commit to

3 posts/wk

1/wk7/wk

Step 6 of 10

Competitor research

Accounts the outlier scraper will study to find what performs in your niche. Add 3–5 for the best results.

Competitor Instagram handles

Accounts performing well in your niche *

Tip: Choose accounts with 10k–500k followers who post consistently in your niche. Avoid accounts over 1M — their data skews the threshold.

Step 7 of 10

Content strategy

Your approach — sets the hook frameworks, script angles, and constraints for your entire calendar.

Hook & script preferences

Hook types you're comfortable using

Curiosity Gap

Identity

Transformation

Contrarian

Data-Backed

Fear of Loss

Specificity

All types

Anything you will NOT do on camera or in content?

Every script and hook will respect these boundaries.

Seed sentence — one core insight your audience needs to hear *

This becomes the foundation hook for Day 1. Write it like you'd actually say it.

Step 8 of 10

Current performance

Your recent metrics help calibrate your niche viral threshold and pinpoint where you're losing viewers.

Recent analytics (approximate is fine)

Average views on your last 10 reels

Approximate average watch-through rate

Under 20%

20–40%

40–60%

60–80%

Over 80%

Not sure

Biggest challenge right now

Hooks not stopping the scroll

Viewers drop off in the first few seconds

Getting views but no DMs or leads

Inconsistent — running out of ideas

Content feels generic, not distinctly mine

Stuck at the same follower count for months

Step 9 of 10

Your offer

What you sell or plan to sell — ensures conversion content points to the right destination.

Business & offer

Do you have an offer or product?

Yes

No — still building

Planning to

Step 10 of 10

Review & generate

Everything look right? Hit generate — your personalised 30-day strategy will be ready in about 90 seconds.

✓

Your strategy brief

What happens next: Your answers go to the Pyyrah+ AI. It scrapes top reels in your niche, scores hook frameworks, and builds your complete 30-day calendar. Strategy is usually ready in 60–90 seconds.

PYYRAH+

Sending your profile…

Saving your profile

Scraping top reels in your niche

Scoring hook frameworks

Building your 30-day calendar

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